Women have the power to influence. Photo by rorris.

Women. We are daughters, sisters, mothers, wives, friends, best friends, teachers, mentors, multi-taskers, hopers, achievers, thinkers, and influencers. This was the point made by Brae Blackley, founder of ZOOMA Women’s Race Series at this morning’s kick-off event at the local Annapolis Fleet Feet store. Women have an amazing power to influence and it is one we can harness to help others get active and get healthy. We don’t have to push them, coach them, or beg them, we simply have to lead by example and influence the behavior of others to be the best it can be.

All I need is for a girlfriend to tell me she tried a new shampoo or cereal and it’ll be in my cart the next time I’m at the grocery store. Though I’m not a mother at the moment I have watched the power of female influence at baby showers where one mother suggests a certain stroller, diaper, or swaddle to the mother-to-be and there is no need for further research. Continue reading →